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Our Tweaks Drive Click-Through Rates 656% on Digital Marketing Campaigns!

January 10, 2012

We've been making numerous adjustments to the online creative for Champlain College's Graduate division. Some strategic moves and testing has rocketed click-through rates for their online banners by 656%. We like to look to the numbers, traffic sources, and utilize test copy, and then we analyze the data in order to create more effective pay-per-click campaigns.  Using masterful analytic data, we have successfully utilized modern marketing formats, such as banner ads, Facebook Ads, and Paid Search in order to reach our target more effectively. Now that’s what I call ‘Highly Evolved Marketing.’