About - Brandthropology
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About

Highly Evolved Marketing

A website is not enough. A contacting strategy is not enough. Search Engine Optimization (SEO) and PR are not stand-alone elements of a marketing plan. What’s needed is an overall vision for how the varying elements of the marketing plan coordinate. That’s what we do extremely well and we’d be happy to share further examples.

From Vermont’s Best Marketing Firm

And we’re pretty good at doing just that; in fact, we’re the only advertising agency to have been voted The Best Advertising Agency in Vermont repeatedly (by the readers of Vermont Business Magazine and the readers of Champlain Business Journal). Further proof of our chops in the digital space is that we are a certified Google partner.

A Google Certified Partner

We’re well versed in the world of paid search and how it factors into your greater marketing ecosystem. To become a Google Certified Partner, we’ve not only had to pass Google’s AdWords training programs, but we’ve also had to demonstrate our ability to work with sizeable clients and create successful campaigns.  More-over, we understand the interplay between how to structure landing pages, how to optimize for organic search, and how to structure Goals & Events in Google Analytics to track, manage and refine our campaigns.

Where Better Thinking Drives Better Results

Our creative process flows out of a broader marketing process. We believe in homework, and that homework can be divided into three key areas: knowledge of your brand, the competitive context for customer choice and the insights that drive prospect behavior. Gaining these understandings is the starting point for our creative process and leads to better work.