Services - Brandthropology
15397
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Understand

We believe that great marketing starts with a desire to understand. Which is why we’ve developed a set of highly evolved tools that help us understand consumers, competitive context and where your brand currently stands. Gaining greater insight at the start is the key to better marketing performance.

Market Research

Including survey development, brand awareness research, brand reputation assessments, mystery shopping exercises and competitive positioning mapping.

Branding Audits

Including marketing ecosystem audits, four walls exercises (reviewing consistency of existing campaign & equity deployment) and gap analysis.

Organizational Consulting

Including Board facilitation exercises, cross-organizational interviews, scenario planning, gap analysis, and SWOT analyses development.

Website Audits

Including Google Analytics Analysis, UX (User Experience) Audits, IA (Information Architecture) Audits, SEO audits, tech audits (including speed, CMS, Plug-ins, hosting & domain name analysis).

Consumer Research

Including consumer profile modeling, one-on-one research outreach, focus group research, and belief dynamics mapping.

Media Research

Including Target Audience Research, Reach Frequency Analysis, Geo-targeting Analysis, and Media Consumption by Cohort Analysis.

Ideate

Armed with this information we’ve uncovered, we can brainstorm the best potential positioning for your brand. It needs to place the brand relevantly within cultural context, and to differentiate it meaningfully from the competitive field in which it plays. Our tools allow our clients to become active participants in this process.

Brainstorming

Including facilitating both on-site and off-site brainstorming sessions for Agency and Client projects.

Competitive Benchmarking

Including visual & verbal equities assessments, marketing ecosystem analysis and implications for the brand.

Creative Development

Including Pinterest board creation and sharing, concept development and Mind & Mood collage creation.

Orchestrate

Marketing today, more than ever, is about making informed choices among the many potential media and touch points your brand has with its consumers. Today’s client-side marketers are overwhelmed with ways to spend their human and financial resources amid a dizzying — and rapidly evolving — array of choices. We have the expertise to aid brands and brand owners navigate this new marketing environment. It’s all about building with the end in mind, and prioritizing effort to do the first things first and the second things second, etc.

Identity Development

Including logo development, brand identity system development & product packaging.

Website Development

Including domain acquisition & admin, UX and IA design, content management system implementation, application development and hosting administration and search engine optimization.

Media Planning

Including media objectives & strategies setting, target audience prioritization, ROI analyses, seasonality analysis and Reach/Frequency analysis.

Organic Search Marketing

Including organic search engine optimization, URL analysis and content analysis.

Campaign Development

Including development of TV & video development, print development, event marketing, and integrated campaign development and deployment.

Paid Search Marketing

Including keyword search analysis, competitive keyword analysis, paid search campaign management (Google AdWords and BingAds certified).

Create Dialogue

There was a time when marketing was all about broadcasting a message out to target audiences. That’s gone the way of all cavemen. What’s needed today is the construction of a marketing ecosystem which allows brands to be in constant communication with their target audiences. This requires new tools and a new mindset that embraces continuing dialogue. Worried about how to get started? We can help with that.

Public Relations

Including crisis management, press release development, C-suite media coaching, community engagement via sponsorship strategies.

Social Media

Including social media profile development, reputation management assistance, content development, content strategy development and content calendaring services.

Database Marketing

Including direct marketing, email marketing campaigns, list de-duping, website-to-CMS integration.

Measure

Increasingly, as marketing shifts more and more dollars into digital media, marketers have the ability to receive data about their interactions with clients. In fact, the amount of data can be paralyzing. Which is why we work with our clients to define broadly the key measures and metrics that are of critical importance. We believe in conversion funnel thinking, measuring acquisition, engagement, and conversions across the marketing ecosystems we create.

Google Analytics

Including Goals & Event tracking, conversion funnel set up, e-commerce tracking, CPC (Cost-per-click) analysis, CPA (cost-per-action) analysis.

Awareness & Key Attribute Tracking

Including set up and administration of state-wide market research studies tracking brand awareness and key brand attribute measures.

ROI Analysis

Including cost-per-click analysis, cost-per-action analysis, and real time ecosystem adjustments as a result of ROI findings.

Refine

It’s not enough, however, to just measure. Great marketing involves constantly engaging with the metrics and measures that come from marketing efforts, using them to enhance and modify our understanding of consumers, their behaviors and they interactions with the brand and the category in which it resides. Want more refined marketing? We’re here to help.

Digital creativity unleashed

 

VIEW OUR CASE HISTORIES

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