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Search Engine Optimization Efforts Lead to Selling All Apartments in Six Weeks

May 9, 2018

We’ve been working with Scott and Peg Rieley for over ten years -- since back when they owned the Alpine Shop. When they placed a multi-million dollar bet by constructing several large apartment building complexes in Williston, they thought of us. Our task was to help pre-sell 60 new apartments in their latest building. In order to do this, we needed to do some major work on their existing website, including the creation of a better value proposition, enhanced conversion funneling and calls to action, and a host of search engine optimization work including (but not limited to) meta-tag refinement, SEO-friendly copy writing, URL restructuring for SEO, and the development of content strategies for social media. The result? Our efforts went live in January in advance of the apartments being available for rent on March 1st. Within ten weeks we had assisted Scott and Peg in renting out all available apartments. Need help with your organic SEO? Give us a call.