May 1, 2015 Kinney Pike Insurance Hires Us to Consolidate Brand Presence
Kinney Pike Insurance came to Brandthropology looking for marketing support. They had recently acquired both the Roy and Allen Insurance Agencies. These acquisitions increased the footprint of Kinney Pike within Chittenden, Franklin, and Essex Counties. affording clients one-on-one accessibility to agents. So the creative challenge was to both help the brand better compete with national insurance players (GEICO, Progressive, etc.), but also leverage their role as the largest independent insurance agent to help them compete against the many small mom and pop shops that exist throughout the state. We conducted research and settled on the tagline “The Resources to Better Protect You”, which leverages their scale, while continuing to underscore personal connections. We’ve now gone to air with two television commercials. We’ve also worked diligently to build out a more comprehensive marketing ecosystem with a new, improved website at the center. The results? We’ve been able to increase goals tracked by Google Analytics by 850%!