March 16, 2015 Kinney Pike Insurance Launches New Website
We’ve been working with Kinney Pike to upgrade their website, and make it the center of a new marketing ecosystem. The website improves on their past efforts in many ways, including the inclusion of a compelling value proposition (“the resources to better protect you”), enhanced content & search engine optimization, as well an overhaul of the user experience (UX) guided by conversion funneling thinking.
“The new site is all about thinking through insurance and employee benefits from a consumer perspective, and leading prospects and customers down logical communication paths based on what we know about their needs,” said Ann Huston, who leads the firms marketing communications efforts. “Brandthropology has taken the time to really get to know our business and the way we service our clients. The website is a very important first step, not only in how we improve the way we market ourselves broadly, but in how we use new technologies and communication platforms to go to market.”