Chief Brandthropologist on WCAX - Brandthropology
We were excited to both sponsor and exhibit at the Manufactured in Vermont Premier Supply Chain Trade Show at the Champlain Valley Exposition. The show was great and we were excited to speak with some of the innovative companies in the area.
16609
post-template-default,single,single-post,postid-16609,single-format-standard,bridge-core-2.6.8,qode-page-transition-enabled,ajax_fade,page_not_loaded,,qode-child-theme-ver-1.0.0,qode-theme-ver-25.3,qode-theme-bridge,wpb-js-composer js-comp-ver-6.6.0,vc_responsive
 

Chief Brandthropologist on WCAX

September 25, 2014 Chief Brandthropologist on WCAX

Posted at 18:05h in Media, Uncategorized by

Last night, Chief Brandthropologist Matthew Dodds was interviewed on WCAX’s news show “The :30.” Host Gina Bullard, asked about Flethcer Allen’s Health Care re-branding to University of Vermont Health Network, and about re-branding more broadly. Topics included “Why do firms change their names?” and “What are some of the benefits and pitfalls of re-branding?”

Back To Blog