March 10, 2014 Brandthropology Wins Merchants Bank Account
It’s true. We’re the new brand stewards of Vermont’s largest bank. Which is pretty cool, given Merchants Bank’s rich 165 year history in this state. Coming on the heels of our recent wins for City Market, Burlington Electric Department, and Kinney Pike Insurance (VT’s largest independent insurance agency), we’re feeling like the go-to choice for blue chip clients around the green mountains.
It wasn’t easy. We endured a four month pitch process which pit us against some of the strongest local and regional agencies around these parts. But it’s all worth it. We pulled out all the stops during the pitch, including passing out Burger King crowns and invoking Godzilla’s nemesis “Mothra” (don’t ask).
As ever, we’ll be walking the bank through our traditional brand development process. So hold on tight and we’ll advise as our creative goes live–most likely over the summer.