July 18, 2011 Brandthropology Drives CPS Out of State Applications Up 217%
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Champlain College is well established here in Vermont, but Brandthropology was tasked with growing the college’s recognition as a top provider of online learning to a larger audience. Through a multi-faceted campaign which included social media targeting, traditional & internet based display ads, out-of-house signage as well as broadcast advertising, out-of-state applications rose by 217%! The Admissions Department at Champlain College is anticipating a banner year during a time when most traditional universities are experiencing declines.