March 2, 2009 Brandthropolgy Creates “Road Block” on BurlingtonFreePress.com
Brandthropology implemented a “road block” (a media buying strategy, where all available advertising units are taken at the same time) for its client, Northwestern Medical Center. Creative media planning is just one of the tools we’ve used to help NMC’s diagnostic imaging unit more than double its volume versus a year ago.
In addition to interactive ads that link to customized landing pages, we’ve spearheaded physician direct mail efforts, and coordinated them with geographically targeted consumer newspaper ads. “We’ve seen a dramatic increase in referrals since the campaign started.”, says Mark Sutton, head of the hospital’s Diagnostic Imaging Unit; “The ROI for the campaign has been really incredible.”