Vermont National Country Club Updates Website - Brandthropology
Vermont National Country Club (VNCC) today revealed a new website. "Our old site did a handsome job of serving our members... yet it was very much oriented to an internal audience." said Vermont National General Manager Lisa Hadley. "Brandthropolgy really helped us do our research by talking to our various external audiences, creating a website that works harder for us, helping us grow our member base."
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Vermont National Country Club Updates Website

Vermont National Country Club Updates Website

Vermont National Country Club (VNCC) today revealed a new website. “Our old site did a handsome job of serving our members… yet it was very much oriented to an internal audience.” said Vermont National General Manager Lisa Hadley. “Brandthropolgy really helped us do our research by talking to our various external audiences, creating a website that works harder for us, helping us grow our member base.”

“The new site serves as a visual catalog, highlighting the club’s diverse activities and member benefits” says Dave Juenker, Marketing Director at Vermont National. “The photos featured on the site, many of which were taken by Brandthropology, drive the content of the site. We even had a prospect from San Francisco purchase a non-resident membership on the strength of the website.” Matt Dodds, Chief Brandthropologist at Brandthropology puts it this way: “The club is a complex marketing challenge, as it needs to serve a diverse set of target prospects — from retired seniors looking for a home for their golf game to young brides looking for a perfect venue for their wedding”. “We were able to successfully preserve a lot of complicated back-end coding related to Vermont National’s membership statements, while re-masking the site with an elegant graphic user interface appropriate to the club’s status as the premier private golf club of Vermont. The website is now ready to serve as the backbone of VNCC’s future marketing efforts.”

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