November 6, 2007 Northwestern Medical Center Selects Brandthopology to Lead New Branding Effort
After a three month review of local and regional marketing firms, Northwestern Medical Center (NMC) of Saint Albans Vermont has selected Brandthropology of Burlington to lead their re-branding efforts. “We were impressed with the work Brandthropology has done for Central Vermont Medical Center and the discipline of their approach to branding” stated Jonathan Billings, VP, Director of Community Relations at NMC.
Research with communication members, physicians and other health care stakeholders will be conducted over the next several months with a new campaign starting in February of next year. “Northwestern Medical Center has always been one of Vermont’s little known gems” said by Chief Brandthropologist, Matthew Dodds “we’re looking forward to getting the word out Northwestern award winning healthcare, delivered at some of Vermont state’s lowest costs.”