Brandthropology Quenches Gatorade's Global Marketing Thirst - Brandthropology
Gatorade chose Brandthropology to head it Chinese marketing efforts, citing Chief Brandthropologist Matt Dodd's expertise in Pan-Asian Marketing.
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Brandthropology Quenches Gatorade’s Global Marketing Thirst

April 5, 2003 Brandthropology Quenches Gatorade’s Global Marketing Thirst

Posted at 15:57h in Uncategorized by

Gatorade chose Brandthropology to head it Chinese marketing efforts, citing Chief Brandthropologist Matt Dodd’s expertise in Pan-Asian Marketing. By keeping the original Gatorade theme, but adding a Chinese twist, Brandthropology was able to provide Chinese customers with a brand that’s relevant, but still stays true to its original pedigree.

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