Brandthropology Quenches Gatorade’s Global Marketing Thirst

Gatorade chose Brandthropology to head it Chinese marketing efforts, citing Chief Brandthropologist Matt Dodd’s expertise in Pan-Asian Marketing. By keeping the original Gatorade theme, but adding a Chinese twist, Brandthropology was able to provide Chinese customers with a brand that’s relevant, but still stays true to its original pedigree.