Northwestern Ophthalmology - Restored Vision for Lee
Northwestern Medical Center continues to expand the breadth and depth of its service offerings. This has, in recent years, included the purchase of several physician practices in the St. Albans area. One of the service lines that the hospital has been interested in serving has been Ophthalmology (eye care). In support of this new practice, we started looking for a consumer testimonial, and the client identified the story of Lee Berthiaume, who had lost his sight, which we felt made a compelling story to tell.
Northwestern Ophthalmology | Meet Dr. Brophey
In addition to the patient testimonial, we were interested in having Dr. Brophey create a video that would help introduce him to the larger patient community. Beyond being good communications, the video content significantly boosts search engine optimization (SEO) for the Northwestern Ophthalmology landing page. It's one part of an orchestrated marketing ecosystem we've built to help better prospect -- and convert -- potential patients.
Champlain College: PATHe Campaign Launch
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Champlain CPS 30 Second Ad
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CPS TV Commercial - Classes for Busy Adults
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CPS Employer Testimonial - Logic Supply
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