NMC Thematic Print Ad: Jack Hurlbut Hip Replacement [Excellence]
Our tagline "[x] we do that here" allows us great flexibility in how we use the campaign to deliver against various hospital marketing objectives. In this case, we're emphasizing the quality of orthopaedic care at NMC using a patient testimonial.
NMC Thematic Print Ad: Kevin and Lindsay Jarvis Birth [Intimacy]
This is an example of our telling the "intimacy" story. Kevin Jarvis, a soldier who was sent overseas, couldn't be present for the birth of his daughter. NMC bent over backwards to help set up the birthing room with internet connectivity so he could be there for his wife.
Northern Insuring Thematic Campaign
Our print campaign highlights the assets of various customers that have been "buttoned up" by Northern. The campaign features the larger, institutional clients that Northern's competitors are not qualified to handle.
Northern Insuring Thematic Campaign
The campaign also features, wherever possible, widely publicized insurance claims of topical interest in the Northern New York region. An example of this is Northern's coverage of the Mountain Lake PBS tower, which was successfully insured for $1.7 million.
Northern Insuring Thematic Campaign
In an insurance environment that is getting ever more commoditized by internet players (E-Surance, Geico, Progressive) we're helping Northern grow alternative, high-margin product lines. Such as their employee benefits division.
Central Vermont Medical Center Print Campaign “Superior Staff”
Our print campaign was voted “Best in New England” by New England Society for Healthcare Communications. One critical “thumping” area for CVMC is the high quality staff they retain. Doctor Royal Bartrum, a Harvard graduate and co-inventor of the ultrasound, was just one example we chose to highlight in the campaign.
Central Vermont Medical Center Print Campaign “The New Medicine”
Click on the above image to experience our work.
Central Vermont Medical Center Print Campaign “The New Medicine”
When we heard that there was a dog named Zuzu working in the hospital, we knew we had a great story. Zuzu helps work with mentally disabled patients who often respond well to animals—drawing out their emotions
Central Vermont Medical Center Print Campaign “The Latest Facilities”
We try to find unique selling points for our clients’ products and services. We felt that the hospital’s female CEO might provide a meaningful point of differentiation for the hospital’s birthing center.
Central Vermont Medical Center Print Campaign “Public Service Announcement”
We enjoy creating public service announcements…this one is for a co-promotion that CVMC did in conjunction with the Susan G. Komen Foundation.
Central Vermont Medical Center Print Campaign “Public Service Announcement”
Whenever possible, we try to enlist and feature “real people” from the communities of our clients. Here, we’ve used locally well known business owner Burr Morse in an ad promoting exercise.
Champlain National Bank Thematic Ad
The key to selling Champlain National Bank's services was to provide a meaningful reason why people should select them. Our "Your Community Bank on It" campaign did just this.
Champlain National Bank Thematic Ad
Notice that we also developed a claim area that underscored the bank's commitment to funding local development. See the blue box with "Home of the 97.3% North Country focus."
Champlain National Bank Thematic Ad
The 97.3% North Country focus demonstrates how locally generated deposits are turned into local infrastructure investments (as opposed to being passed along to other metropolitan development such as Cleveland (Key Bank) or Hong Kong (HSBC).
Champlain National Bank Tactical Ad
Along with the thematic campaign, we worked with the bank in developing advertising to support its various product lines. In this case, we were supporting home improvement loans. Note that this tactical work still lives within the overall look of the bank's communications.
Champlain National Bank Tactical Ad
In upstate New York, RV loans are big business. We usually support this seasonal product line heavily in the spring. We look across all our clients to determine annual planning objectives and strategies.
Champlain National Bank Tactical Ad
Just because it's a bank ad about CDs doesn't mean it has to look boring or be forgettable. Any communication that's worth crafting is worth crafting well.
Woodridge Brochure Development
This brochure was designed to accompany the DVD. We are especially proud of the way the watercolor imagery lends a softer, warmer look to the nursing home. We felt photographs would be less effective in providing a welcoming tone and feel.
Adirondak Hickory Open Brochure (Cover)
Click on the above image to experience our work.
Adirondak Hickory Open Brochure (Spread)
Click on the above image to experience our work.
