Vermont National Country Club Direct Marketing: Membership Acquisition

This direct mail piece, mailed in a translucent envelope, was one of the most successful DM pieces we've made. The first year this ran we garnered 40 new members -- and outstanding return on the club's investment, considering that each new member is charged an upfront membership fee of $7,000. We did an extensive amount of work gathering databases of area professionals (doctors, dentists, lawyers, real estate agents, etc.) then culled this list down to those we could confirm as golfers. If you stop by our office on Pine Street in Burlington, we'd love to show you this piece.

Digitumbra Direct Mail (Back)

Here's the back of the postcard direct mailer. Note that we do a really great job of orchestrating the sale. On the front side, we "open the sale," while on the back we "close the sale." Here you are seeing everything funnel to a phone number that prospects can call.

Digitumbra Direct Mail (Front)

Digitumbra needed a process for developing new client relationships. We identified the ideal prospect to be small businesses (a sector of the business market currently showing the greatest amount of growth). These businesses often have significant IT needs yet are too small to have their own in-house IT professionals. We built this 6x8 inch postcard mailer to be sent to a database of Chamber of Commerce businesses and other prospects that Digitumbra had developed.

Central Vermont Medical Center Event Promotion Direct Mail (Front)

The hospital asked us to promote an open-house after they completed a significant new upgrade to their facility. We designed this oversized postcard direct-mailer to go out to a number of key target audiences, including journalists, healthcare stakeholders, board members, and the community at large

Central Vermont Medical Center Event Promotion Direct Mail (Back)

Note that we took care here to not just provide a laundry list of what's changed with the new facilities; we positioned the upgrade as a broader way the hospital was transitioning from a focus on overnight stays to a focus on same-day treatments. The client credited this effort at having a record turnout at the open house.

NMC Physician-Directed Direct Marketing: Avatar Overall Patient Satisfaction Award (Front)

We do target audience segmentation well. In this communication we're looking to change the minds of physicians in the community who are sending more than their fair share of referrals to Fletcher Allen. The Avatar national quality award was an excellent opportunity to do this.

NMC Physician-Directed Direct Marketing: Avatar Overall Patient Satisfaction Award (Back)

We direct mailed this not only to non-referring physicians in the community, but also to key healthcare stakeholders (BISHCA members, state regulators, and local politicians).

NMC Physician-Directed Direct Marketing: MRI Demand Generation (Front)

This physician-directed postcard shows NMC’s superior response times in providing MRI’s versus other area institutions.

NMC Physician-Directed Direct Marketing: MRI Demand Generation (Back)

Note that we had to tread lightly here: Fletcher Allen is listed as Option A. The immediate response from the marketplace for this campaign generated a 4,677% ROI after week 3!

NMC: New Physician Direct Mail (Back)

The back of this direct mail piece welcoming a new doctor to Northwestern Medical Center focuses on the details of the provider and his new practice. The front of the direct mail piece used eye catching imagery of a spine to quickly inform individuals that this doctor specializes in spine surgery.

NMC Physician-Directed Direct Marketing: Diagnostic Imaging (Front)

This physician-directed postcard shows NMC’s superior response times in providing diagnostic imaging versus other area institutions. 

NMC: New Physician Direct Mail (Front)

Direct mail piece welcoming a new doctor to the active medical staff at Northwestern Medical Center.

NMC Physician-Directed Direct Marketing: Diagnostic Imaging (Back)

This physician-directed postcard shows NMC’s superior response times in providing diagnostic imaging versus other area institutions.