Digitumbra Logo Development

When we starting working with Digitumbra, they were named Vermont Open Source Technologies. They wanted a new brand that didn't limit them to open source solutions, and no longer tied them simply to Vermont.

Digitumbra Logo Development

We had an in-depth exploratory for both naming and logo development. We came up with Digitumbra which draws from "digital" and "umbra" (all embracing). The result is a contemporary, progressive "Chumbawumba" feel.

Digitumbra Logo Development

Many people don't realize how much thought and consideration is put into logo designs. It's a standing joke in the agency that we've never once made money on logo development. Here you can see some of the study work that went into the design of the logo.

Digitumbra Identity: Business Cards (Front)

We developed business cards and stationery. Note the recurring theme of the 0's and 1's in the logo--a reference back to core digital building blocks of information technology. The three zeros to form the G was a 2 a.m. inspiration...It ties in with the " 360° IT solutions for business" tag line.

Digitumbra Identity: Business Cards (Back)

We used the back of the business card to emphasize that they had gone beyond just software development to overall IT systems administration. You'll see that we're visually playing off the "360° IT solutions for business."

Digitumbra Sales Kit

We developed a simple sales kit for Digitumbra with the line "Assessing what you've got. Understanding what you need. Bridging the difference." This helped the three employees of Digitumbra who are highly qualified IT professionals, but not professional sales people, more capably sell their services to clients.

Digitumbra Sales Sheet (Front)

We also created simple flyers that Digitumbra sent to client prospects to dramatically increase sales.

Digitumbra Sales Sheet (Front)

We also created simple flyers that Digitumbra sent to client prospects to dramatically increase sales.

Digitumbra Sales Sheet (Back)

We worked closely with Digitumbra to brand their process into what we called "The 360 Degree IT Audit." This IT audit allowed them to sell services in the traditional IT areas of hardware and software, but also be more involved in voice technologies (VoIP) and security backup (backups, data recovery, etc.).

Digitumbra Direct Mail (Front)

Digitumbra needed a process for developing new client relationships. We identified the ideal prospect to be small businesses (a sector of the business market currently showing the greatest amount of growth). These businesses often have significant IT needs yet are too small to have their own in-house IT professionals. We built this 6x8 inch postcard mailer to be sent to a database of Chamber of Commerce businesses and other prospects that Digitumbra had developed.

Digitumbra Direct Mail (Back)

Here's the back of the postcard direct mailer. Note that we do a really great job of orchestrating the sale. On the front side, we "open the sale," while on the back we "close the sale." Here you are seeing everything funnel to a phone number that prospects can call.