Champlain National Bank Brand Pyramid

With so many national competitors (Citizens Bank, Key, HBSC) coming into their Northern New York service area, CNB asked us to participate in the pitch process with five other agencies. We won, and went on to help them define and differentiate themselves [and their positioning] using the results of multiple focus groups throughout their service area.

Champlain National Bank Logo/Tagline

Our tagline celebrates the bank's local market focus, while also serving as a call to action.

Champlain National Bank Website Design

It would be hard to express just how "devolved" the bank's website was before we came on board. You can find their old site by clicking here or view the new site by clicking here.

Champlain National Bank Thematic Ad

The key to selling Champlain National Bank's services was to provide a meaningful reason why people should select them. Our "Your Community Bank on It" campaign did just this.

Champlain National Bank Thematic Ad

Notice that we also developed a claim area that underscored the bank's commitment to funding local development. See the blue box with "Home of the 97.3% North Country focus."

Champlain National Bank Tactical Ad

Along with the thematic campaign, we worked with the bank in developing advertising to support its various product lines. In this case, we were supporting home improvement loans. Note that this tactical work still lives within the overall look of the bank's communications.

Champlain National Bank Tactical Ad

In upstate New York, RV loans are big business. We usually support this seasonal product line heavily in theSpring. We look across all our clients to determine annual planning objectives and strategies.

Champlain National Bank Tactical Ad

Just because it's a bank ad about CDs doesn't mean it has to look boring or be forgettable. Any communication that's worth crafting is worth crafting well.