Audubon Guides
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Audubon Guides Pyramid
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Audubon Guides Press Release (The Ultimate California Nature Guide)
Every time our client releases a new regional app, we follow up with a previously crafted, precision-targeted media list, an individualized press release, and phone calls to the top contacts in that area. These efforts net coverage in some important regional publications, including the Miami Times, the Chicago Tribune, and the (CA) Orange County Register.
Audubon Guides PR Folder
Designed as a follow-up to the postcards, our press kits, folders, and vellum envelopes are all made from recycled materials, and enhance the nature theme. In them, we include our master press release, one-sheets about the four national apps, a quick guide to the Audubon Society, and our own contact information. We provide these to 50 of our highest ranking top media contacts located across the United States. This effort contributes to landing some of our best media hits, including the New York Times, the Wall Street Journal, and USA Today.
Audubon Guides Direct Mail: Initial Media Contact (Front)
Our first media contact: a postcard with a design and feel reminiscent of the natural world, in keeping with the Audubon focus. It subtly infers GMD's intention to keep things real while using the latest technology. The post cards, which announce the launch of the first four national apps, catch the readers' attention while conveying pertinent facts.
Audubon Guides Direct Mail: Initial Media Contact (Back)
150 of the cards go to our top national media contacts as a way of touching them a third way around launch (e-mail and voicemails are the other two). Both the post cards and press kits are part of a process that land numerous hits amongst our top targets, including the New York Times, Wall Street Journal, and USA Today.
Audubon Guides Landing Page: Generic
Team Brandthropology develops a landing page that easily leads visitors to more detailed information about individual apps, pricing and purchase. Screen shots of each of the of apps create a quick visual guide that funnels web traffic simply and precisely.
Audubon Guides Landing Page: Ultimate Florida Nature Guide
An individual landing page for each region makes it easy to sort through the plethora of apps being released on a regular basis. We include screen shots for each app within each region, fact sheets, and a quick, easy process to funnel consumers to a purchase.
Audubon Guides: PR Results
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