Audubon Guides PR Folder

We developed these PR folders as an outreach strategy to industry bloogers, magazine writers and newspaper authors.

Digitumbra Sales Kit

We developed a simple sales kit for Digitumbra with the line "Assessing what you've got. Understanding what you need. Bridging the difference." This helped the three employees of Digitumbra who are highly qualified IT professionals, but not professional sales people, more capably sell their services to clients.

Northern Insuring Employee Benefits Sales Kit

Northern's Employee Benefits division felt they were losing sales due to competitors having stronger point-of-sale materials. We worked closely with them to create a sales kit with tabbed one-sheets that help sales people educate client prospects about Northern's value-added "buttoned up" processes and services.

Vermont National Country Club Free Standing Insert (Front)

We’ve found that placing free standing inserts in local papers (Shelburne News, The Other Paper, Colchester Sun, Charlotte News) gives us a greater bang for the buck compared to ads placed in the Burlington Free Press. The inserts are timed in the early spring around the Masters when golf fever and cabin fever are at their highest pitch.

Vermont National Country Club Free Standing Insert (Back)

We take pains to order the sale. Note that in this piece that we are really thumping the key benefits. We have the clubhouse at the start, Jack Nicklaus, view off the veranda, the dining room, the swimming pool and the tennis courts. The challenge with this particular FSI was to make the whole communication look very upscale when in fact, its nothing more than a price-off ad. Note the classic marketing technique of having a call to action with a deadline.

Vermont National Country Club Collateral Material Development: Brochure (Cover)

We've been working with Vermont National to make the quality and elegance of their marketing materials match the quality and elegance of their facilities. We take great pride in orchestrating the sale; here we open with the clubhouse...

Vermont National Country Club Collateral Material Development: Brochure (Spread)

...then outline the golfing experience (Nicklaus Design, tournaments and practice facilities), then feature a litany of benefits (functions, events, and fine dining) that club membership confers.