Every year, the Vermont Chamber of Commerce hosts a Business & Industry Expo, the region's largest business-to-business trade show. The event features nearly 200 exhibitors and over 3,000 business people during the two-day show. We have been an exhibitor at the Expo for years (we've lost count at this point!). This year, we were excited to have the opportunity to brand the expo, and couldn't be happier with the results. In preparation for the event, we created print and web advertisements for Burlington Free Press and Seven Days, both traffic-focused and vendor-focused. We also created a number of web ads for use on various websites. At the event itself, our designs were featured on banners, posters, pamphlets, and booths. The branding concept, which featured a lightbulb-shaped head filled with a Vermont-shaped filament, represents the STEM education and work opportunities rapidly increasing in availability throughout the state. We're looking forward to next year's show!