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The Benefactory - Logo Design

We've created a brand for our latest community endeavor, "The Benefactory". This new tech & arts collaborative maker space is located within our offices at the Pine Street Soda Plant in Burlington. The Benefactory hosts various groups that benefit the community, the first of which include Laboratory B and the Vermont Technology Alliance.

Matt Dodds explains, "We’ve been excited to see the maker space movement grow locally, and are launching a new hybrid, one that takes a tech/arts/marketing angle, all wrapped up in a ‘maker difference’ theme.”

In the thirteen years since the founding of Brandthropology, we've provided pro-bono counsel and services for area non-profits such as ReSource, the Vermont Technology Alliance, and the Williston Food Shelf. We love to support the local arts community, hosting talks and free educational seminars on marketing topics in venues such as CCTV’s “Media Maven” series, SEABA seminars, and TEDx events.

We're so excited to introduce this new space, specifically designed to unite local community and the arts. “Setting aside a community-focused space and branding it as ‘The Benefactory’ is a way to give physical expression to our vision of what highly evolved marketing is all about,” says Matt. “We believe that technology, creatively engaged against community needs, represents the greatest opportunity we have to positively impact the world. It’s only natural that Vermont, with its history of technological and social innovation, should lead the way.”