Jun 20, 2008, Brandthropology sponsored the Vermont Hickory Open at Copley Country Club in Morrisville Vermont today. Some of the finest Hickory golfers from around the nation -- coming from as far away as California -- gathered to participate in the event. Contestants play two 18 hole rounds over the weekend, wielding up to a limit of seven hickory shafted clubs whose design pre-dates 1936. Awards were given for low gross, low senior, and low net. The championship went to Scott McAllister of Williston, Vermont who shot an impressive 73 the first day and 74 the second, a total that was good enough for a six stroke lead. He played with a vintage iron set whose ealiest club was over 80 years old.

John Hopper of Catskill, New York took the Senior division, and Brandthropology's own Matthew Dodds took honors for Low Net. "I deny being a sandbagger!" exclaimed Dodds, who was the National Hickory Champion, Reserve Division in 2005. Jim Bassett, president of the Vermont Golf Association, the other sponsor of the event, commented "what I love about this tournament is that it brings golf back to its basics; golf isn't all about new technology and booming distances. People who strike the ball well and consistently do well. I hope a lot of younger golfers become attracted to the tournament."

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Jun 5, 2008, Gardner Kilcoyne Architects announced today the unveiling of their new website, which can be found at www.gk-architects.com. Lisa Kilcoyne, one of the firm's principals, said "Brandthropology was outstanding to work with. As a design professional, I could really appreciate the care and the craft they put into the site." The site features a unique navigational interface that allows a great deal of emphasis to be placed on GKA's designs. "Another unusual feature of the site is a 3 dimensional walk-through of the GKA design for the Regional Technical Academy. "When you have such strong and elegant designs to showcase, it makes designing a website a true pleasure" said Matt Dodds, Chief Brandthropologist at Brandthropology. "We feel that it's only fitting that GKA now has the strongest website in Vermont -- it's only appropriate given the very high quality of their work."

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May 15, 2008, Palmer Engineering announced today that it has selected Brandthropology of Burlington, VT as its marketing partner. Palmer Engineering, based in Atlanta Georgia, is one of the nation's most technically sophisticated structural engineering firms, working on projects as diverse as Hindu temples and enormous signage projects for Universal studios.

Palmer Engineering is enthusiastic about Brandthropology's work; "After reviewing many design firms, we found Brandthropology's combination of strong branding and sophisticated online design capabilities offered superior value." comments Chris DeBlois, principal of Palmer Engineering.

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Feb 21, 2008, WPTZ's Stewart Ledbetter recently made a visit to Brandthropology to ask Chief Brandthropologist, Matt Dodds about the value of the media exposure Vermont received as a result of its week-long exposure on the Today Show. To view a video of the interview, click here...

Jan 8, 2008, Vermont National Country Club (VNCC) today revealed a new website. "Our old site did a handsome job of serving our members... yet it was very much oriented to an internal audience." said Vermont National General Manager Lisa Hadley. "Brandthropolgy really helped us do our research by talking to our various external audiences, creating a website that works harder for us, helping us grow our member base."

"The new site serves as a visual catalog, highlighting the club's diverse activities and member benefits" says Dave Juenker, Marketing Director at Vermont National. "The photos featured on the site, many of which were taken by Brandthropology, drive the content of the site. We even had a prospect from San Francisco purchase a non-resident membership on the strength of the website." Matt Dodds, Chief Brandthropologist at Brandthropology puts it this way: "The club is a complex marketing challenge, as it needs to serve a diverse set of target prospects -- from retired seniors looking for a home for their golf game to young brides looking for a perfect venue for their wedding". "We were able to successfully preserve a lot of complicated back-end coding related to Vermont National's membership statements, while re-masking the site with an elegant graphic user interface appropriate to the club's status as the premier private golf club of Vermont. The website is now ready to serve as the backbone of VNCC's future marketing efforts."

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Nov 6, 2007, After a three month review of local and regional marketing firms, Northwestern Medical Center (NMC) of Saint Albans Vermont has selected Brandthropology of Burlington to lead their re-branding efforts. "We were impressed with the work Brandthropology has done for Central Vermont Medical Center and the discipline of their approach to branding" stated Jonathan Billings, VP, Director of Community Relations at NMC.

Research with communication members, physicians and other health care stakeholders will be conducted over the next several months with a new campaign starting in February of next year. "Northwestern Medical Center has always been one of Vermont's little known gems" said by Chief Brandthropologist, Matthew Dodds "we're looking forward to getting the word out Northwestern award winning heathcare, delivered at some of Vermont state's lowest costs."

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Apr 2, 2007, For the second year in a row, Allenbrook Elementary School in Williston, VT requested that Brandthropology help discuss globalism with its elementastudents. The talks have became popular with the students, as a gaming format is used to inform students about their relative weath of resources they enjoy compared to their global counterparts.

Participants are given tokens called global economic units with which they purchase their life needs including food, shelter, education and entertainment. Students must successfully make economic and social decisions based on the resources of a given world geography. The economic units they receive varies, in keeping with actual world data provided by the United Nations. "We were initially worried that the game would be too complex, but the kids got into it immediately" comments Chief Brandthropologist, Matt Dodds. "Game playing is a natural way to communicate complex concepts to children." Admittedly, the game can by harsh at times, but that's the point. Students have to roll dice in order to earn their right to play; the odds of their surviving to be able to play is based on childhood mortality data from the region they are playing in. Some kids "die" before they even get to play the game, which can be a bit of an eye opener for some.

Brandthropology is a Burlington Vermont based firm that helps Fortune 500 companies define and develop maketing strategies that embrace, rather than ignore, the world's diverse developmental landscape. "We know first hand that Americans can be quite naive about the realities of the world. We've spent years studying consumer behavior in countries such as China, India & Indonesia, said Matthew Dodds, Chief Brandthropologist of Brandthropology. "This is our chance to pass along this knowledge to a younger generation. It's one of the most satisfying things we do each year."

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