Vermont National Country Club Free Standing Insert (Back)
We take pains to order the sale. Note that in this piece that we are really thumping the key benefits. We have the clubhouse at the start, Jack Nicklaus, view off the veranda, the dining room, the swimming pool and the tennis courts. The challenge with this particular FSI was to make the whole communication look very upscale when in fact, its nothing more than a price-off ad. Note the classic marketing technique of having a call to action with a deadline.