Vermont Hickory Open Email Marketing
With the e-mail marketing engine we are able to tell how many people received the message (how many messages bounced), how many people opened the message (for the VHO it was over 75%), how many people clicked through to the links embedded in the e-mail (a whopping 87%). With this tool, it allows us to easily to split copy tests, allowing us to try different variations to see which one pulls best—all in real time! Way cool.