Vermont National Country Club Direct Marketing: Membership Acquisition
This direct mail piece, mailed in a translucent envelope, was one of the most successful DM pieces we've made. The first year this ran we garnered 40 new members -- and outstanding return on the club's investment, considering that each new member is charged an upfront membership fee of $7,000. We did an extensive amount of work gathering databases of area professionals (doctors, dentists, lawyers, real estate agents, etc.) then culled this list down to those we could confirm as golfers. If you come into the agency, we'd love to show you this piece.