Safety Caps Press Release
We also worked to generate PR buzz around the product. Here's our press release for the introduction of the product line. It was instrumental in Safety Caps receiving regional and national news coverage. Here are three examples:
http://www.buylivebetter.com/2008/08/safetycaps-for-your-childs-protection.html
http://www.cleverparents.com/2008/09/11/safetycaps/
http://www.themommytimes.com/viewgraphicStory.php?id=142