Brandthropology Wins Littleton Regional Hospital
July 17, 2010: We increase our arc of business from New Mexico (Holy Cross Hospital) to New England as we add Littleton Regional Hospital to our list of clients. We will be helping with branding & marketing communications and as ever helping the hospital embrace new technologies as it embraces new marketing strategies. The inclusion of LRH also expands our growing list of medical centers and hospitals that we've helped with everything from branding to recruitment.
Brandthropologist Featured on New England Cable Network
July 15, 2010: Marketing to teens is tricky business. In this NECN video, Brandthropologist Jonathan Wilson expounds on some of online marketing's nuances using Facebook and Youtube to spread "haul" videos. "The Haul Video is like having a savvy shopper best friend," Wilson said, when asked about J.C.Penny's new marketing technique of providing a space for teens to share videos of themselves wearing their latest finds. Kudos for Jonathan for providing just the expert voice needed to round out this story!
Brandthropology Garners National Coverage for US Hickory Open
July 12 - 14, 2010: The U.S. Hickory Open got some big play this year with a story running on both ESPN and in Sports Illustrated, both featuring our illustrious Chief Brandthropologist, Matt Dodds. The U.S. Hickory Open took place (in the blistering heat) July 12 – 14 at Mimosa Hills Golf and Country Club in Morganton, NC. Team Brandthropology managed to get along without its chief for a week, so Matt could represent at the Open.
Brandthropology featured in Vermont Hickory Open Stories
June 19, 2010: As the lead sponsor of the Vermont Hickory Open, Brandthropology was featured in several stories recently, when local media covered the three-day event. A photo of our own Chief Brandthropologist, Matt Dodds, ran front page, above the fold in the Barre-Montpelier Times Argus. Vermont's largest newspaper, The Burlington Free Press also ran a full-page story with great pics.
Brandthro App In Development
June 20, 2010: We recently unveiled our new iPhone app at the 2010 Business Expo. The app allows users to test how savvy they are at identifying the history of some famous brands. We got some great feedback. The app will be free and playable on iPhones, iPod Touches, and iPads. The top three scores from the Business Expo were Dave Schmidt from LPA Design, INC. with our top score of 3490.5, Michael Bradshaw of 7 Days with a score of 3293, and Collen Montague of the VT Agency of Transportation, with a score of 3314. Check out the browser version of the game on the Brandthropology site.
Dodds Does Media Maven Series
June 17, 2010: Chief Brandthropologist Matt Dodds gave a televised lecture for CCTV’s “Media Maven” series. For his discussion, Dodds used his extensive branding experience to show area non-profits how to develop their “zag” and leverage marketing to achieve their organization's goals. The presentation centered on “Brand Basics” and can be seen here.
Brandthropology Makes Booze Clues
June 6, 2010: The Addison County Prevention Partnership chose Brandthropology to develop a responsible drinking campaign for young adults aged 18-25. After initial research, we decided our approach would be to position responsible drinkers as heroes, rather than the cliched, patronizing approach of demonizing excessive drinkers. During focus group testings of our ads, we found our strategy was well received, with student's describing them as "relevant," "witty" and "smart." To increase visibility throughout the county, we segmented our message for two age brackets and distributed them in print ads, coaster production, online advertisements, and the vanity URL, boozeclues.org.
New Client: Champlain College
June 2, 2010: Brandthropology is pleased to announce our newest client, Champlain College. We will be working with the Division of Continuing Professional Studies to increase awareness and drive student enrollment. We're excited to be working with Champlain College’s Continuing Professional Studies and look forward to building a strong, productive relationship.
Brandthropology Lands 4 NESHCo Awards
May 25, 2010: Working with our client, Northwestern Medical Center, Brandthropology received four Lamplighter Awards from the New England Society of Healthcare Communicators on May 25. In the photography division, we received a Silver Award and an Award of Excellence. We gained two additional silver awards for our online human resources campaigns and Room Service menus. We’re proud of our successes and even more proud that Northwestern Medical Center received another opportunity to shine.
E-Commerce SEO efforts increase traffic by 40.34%
May 20, 2010: The Alpine Shop, a Burlington-based outdoor goods retailer, contracted with Brandthropology last year to give their site, AlpineSportingGoods.com, an SEO overhaul to increase site traffic. We did considerable up-front research into the most competitive, relevant terms and then populated them throughout the site’s front and back end. The result: a 40.34% increase in traffic over the pre-SEO baseline! To read the full case study, click here.
A New Brandthropologist!
May 14, 2010: We are very excited to announce the addition of Corey Grenier to the Brandthropology team. Corey started out as a marketing intern and upon graduating summa cum laude from Champlain College, we decided we couldn't let her go. She will now take on an account management role here at Brandthropology, working with clients to ensure their needs are met in a timely, professional manner. Welcome Corey!
PR Hat Trick in Less Than a Week
April 28, 2010: We keep picking up PR steam for the Audubon Guides. In one week, the app has gotten media coverage from the New York Times' print and web Personal Tech section, the New York Times Gadgetwise blog, and the Digits blog over at the Wall Street Journal. Our strategy of creating custom press releases and online landing pages has allowed us to get our message to reporters easily and effectively--and get those articles published in prime publications.
Brandthropology Responds to Healthcare Legislation
March 19, 2010: Chief Brandthropologist Matt Dodds was interviewed by local television station, WCAX, about his views on a proposed legislation that would ban health care advertising in Vermont. Check out the video here: http://www.youtube.com/watch?v=tDdwqnxe7-0
More Media Hits for Audubon
March 11, 2010: We’re really proud to see the Audubon Guides iPhone app getting so much press. It seems our PR efforts by Cassandra Brush and Justin Campfield have really been paying off. Our latest PR hit is with Businessweek.com, MacWorld.com, and PCWorld.com.
Audubon Guides Goes Global
March 5, 2010: The Audubon Guides series of iPhone apps have been covered in the Oman Tribune, a news publication based in the Eastern coast of the Arabian Peninsula. The international coverage was a result of our own Justin Campfield's tech-saavy PR efforts. Check out the article here.
Augmented Reality with a Mission
February 25, 2010: The Addison County Prevention Coalition recently chose Brandthropology to conduct a marketing campaign integrating social media, augmented reality applications and traditional advertising to promote safe and responsible drinking habits to young adults in Addison County. Brandthropology is excited to work with this new client and look forward to embarking on this campaign.
Brandthropology Bowling Bonanza
January 19, 2010: The resident Brandthropologists took a little break from our Excel spreadsheets and Photoshop files to throw some stones at a local bowling alley. Beer was imbibed, temporary tattoos were applied, and strikes were thrown...mostly by Anne. Special thanks to Spare Lanes in Colchester for keeping the drinks flowing and the crew in high spirits.
PR Win: Audubon Apps featured on NPR’s Science Friday
January 16, 2010: The Audubon iPhone Guides Birds app became the topic of discussion on NPR’s weekly two-hour radio program about science, technology and environment issues. Bill Schmoker, a Nikon birding pro staff member who writes a column for the American Birding Association, described the app as a superior "virtual bookshelf" that's "geared for birding." Check out the whole interview here.
Holy Cross Hospital Receives National NOVA Award
January 8, 2010: Taos First Steps, a program developed by Holy Cross Hospital in Taos, New Mexico received the prestigious national NOVA award. The NOVA award, presented by the American Hospital Association honors effective, collaborative programs focused on improving community health status.The program aids families in building strong foundational parenting skills, including nutrition, preventative health care and preschool readiness. Brandthropology is proud to work with Holy Cross Hospital and commends them for the win!
Audubon’s iPhone Guides Apps - Taking Over the Presses
December 30, 2009: With the aid of our implemented PR and marketing strategies, the Audubon Society’s iPhone Guides Apps have been featured in hundreds of national publications. While the LA Times raves about the speed of the app and brilliance of the audio features, the Chicago Tribune focuses on the convenience of accessing information and using the technology.
Audubon Guides iPhone Apps #1 and #2 in iTunes Reference App Store
November 16, 2009: Audubon Guides Wildflowers and Audubon Guides Birds apps are the top two highest grossing reference apps in the iTunes store, according to AppShoper.Com. We've helped the apps gain notoriety through highly targeted online and offline marketing efforts. By employing traditional PR efforts and highly targeted iPhone mobile advertising, and everything in between, we've developed a fiscally responsible, segmented marketing strategy that is literally "paying off."
ReSource, a Nonprofit Community Enterprise, Replaces ReCycle North
September 28, 2009: Brandthropology just completed our rebranding work for ReSOURCE, formerly ReCycle North. The brand has expanded significantly since their inception in 1991, and we provided them a complete marketing overhaul, including a new name, logo, website - resourcevt.org - with email marketing integration, video, truck appliques, exterior signage, cross-platform media coverage, print marketing collateral, and we even got some early morning sign waving to promote the launch. We are excited to debut the fruits of our pro bono labor and wish ReSOURCE the best of luck during their continued growth throughout Vermont. Take a look at the ReSOURCE unveiling photos!
Brandthropology Releases College Contest Microsite
September 1, 2009: We built www.pizzaentitlement.com with our tongues planted firmly in cheek. Our client, Leonardo’s pizza, wanted a microsite that provided a younger, collegiate audience with an engaging way to interact with their brand. The site was part of a larger multichannel marketing effort, including custom pizza box stamps, guerilla poster dissemination, and a social media strategy. Check the site and get entitled!
Volklsale Debuts to Serious Ski Sales
September 1, 2009: We recently debuted www.Volklsale.com, a vertical e-commerce site for our client, The Alpine Shop. The new content management system and user interface design was optimized to make the site easier for the client to manage and the customer to navigate. Our efforts with the site have been paying off; the client has been briskly selling skis during the summer, normally a slow period for winter sports retailers.